Glossary · TikTok

What is Spark Ads?

Spark Ads is when a brand boosts a video a creator posted on their own TikTok account as an ad. The ad shows from the creator's account; for this, the creator gives the brand an authorization code.

On PushBrands

650+creators give a Spark Ads authorization code

450+creators include it in the price

4,500+creators have connected their TikTok account

4,500+creators offer a TikTok post

450+ of those who give a Spark Ads code include it in the price · Data: PushBrands platform, 19 October 2026

How does it work?

The creator posts the video on their own TikTok account.

The creator generates the authorization code and sends it to you in the order.

You enter the code in your TikTok ads account; the video runs as an ad from the creator's account.

How do you ask for it on PushBrands?

In a direct order

Add the "Spark Ads authorization code" service to the offer, or ask the creator for it.

In a campaign

Add it to the services you want in step 2, Who and budget. Only creators who offer all the services you pick get invited; a service's price doesn't change your budget.

Spark Ads or a regular ad?

	Spark Ads	Regular ad
Account shown in the ad	The creator's account	The brand's account
Likes and comments	Build up on the creator's post	Stay on the ad
What you ask the creator for	TikTok post + authorization code	The video file
When to choose it	When the creator's voice and account add trust	When you'll use the video without posting it on the creator's account