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Place your first UGC order knowing what to expect.

Short guides from writing a brief to reading a price, from Spark Ads to change requests. The numbers come from the platform's own data.

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How do you write a UGC brief?

Guide8 min readUpdated 19 October 2026

Pick the template, write the first 3 seconds, leave out phone numbers and emails. This is how you write the brief a creator reads in the invite and says I'm in to.

What kind of content do you want?
Start blank Product showcase Unboxing Venue visit App showcase
Read the guide

4 numbers to know before your first order.

Data: PushBrands platform, 19 October 2026
300 SARaverage video price
150300500
One in two creators charges 200–500 SAR; the floor is 150 SAR.How are video prices set?
3 daysaverage delivery the creator sets
3 days
5 days
Actual average from order to delivery: 5 days.Why the city matters: venue visits and shipping
3.8 hoursaverage first reply
1 hour
4 hours
The fastest quarter replies within 1 hour.Direct order or campaign?
3%+average engagement, last 90 days
3%+
5%+
Measured from the connected account, not typed in by the creator. Top quartile 5%+.How do you read a creator profile?
Glossary

Words you'll see in the dashboard, in one sentence.

All terms
UGC

User-generated content: a video where a real person explains a product on their own phone, in their own words. The brand uses it in ads.

Details
Hook

The first seconds of a video. This is where the viewer decides whether to stop scrolling.

Details
CTA

The single call to action at the end of the video, such as "On our site now".

Details
Spark AdsPopular

Boosting the creator's own TikTok post as an ad. The creator gives the brand an authorization code.

Details
Safe area

The part of the screen the platform's interface doesn't cover. Text and the product go here.

Details
Moodboard

The shared board in an order: references, notes and images. The brand and the creator fill it in and approve it together.

Details
Pool

Where the payment waits until the video is approved. The unused part returns to the wallet.

Details
Wave

Campaign invites going out in parts rather than all at once, until the shortlist fills.

Details
I'm in

A creator's answer to a campaign invite: they pick their price within the range and become a candidate. If they don't want it, they pass with no penalty.

Details
Campaign templates

Put what you read into practice with a template.

The wizard has 3 steps: what you want, who and budget, preview and pay. The template prepares the brief text and a suggested budget; if you switch templates, what you wrote stays. The budget starts at about 181 SAR for 1 video.

1
What you want
The template is picked here
2
Who and budget
Audience, number of creators, minimum – maximum amount
3
Preview and pay
The money is set aside in the pool and invites go out
Start blank

You write everything: the product, what the video says, sample videos.

Product showcase

Product name and page; how the product reaches the creator: "I will ship it" or "No shipping needed".

Has a guide
Unboxing

Should the box be opened on camera for the first time? What must be visible?

Shipping required
Venue visit

Address, visiting days and hours, what you offer the creator.

Only creators in that city get invited
App showcase

App Store, Google Play or web; the feature to show; the screen: face and screen, screen only, or phone in hand.

No account details in the brief
Compare

Before you decide: compare, read the stories, ask.

PushBrands or an agency?When to choose which, an honest table
Success stories
What did brands order, and how did it go?

Real numbers from completed orders and reviews.

See the stories
Help center
Not finding your answer here?

Account, payment and wallet, campaigns: step-by-step answers. You can also message the team on WhatsApp.

Browse creators and see the price up front.

The account is free. No subscription; you only pay for the videos you order.