Sound-Off UGC: Making Product Videos Clear Without Audio
Saudi shoppers often watch TikTok, Reels, and Snapchat on mute. Learn how to brief UGC so the product, proof, and offer stay clear without sound.
21 September 2026 · 8 min read
Order to delivery takes an average 5 days, and campaign invites and selection take time too. Open your campaign this week so the videos are ready by mid-November.
Order to delivery takes an average 5 days, and campaign invites and selection take time too. Open your campaign early so the videos are ready before Ramadan starts.
Order to delivery takes an average 5 days, and campaign invites and selection take time too. Open your campaign early so the videos are ready before 22 February.
5,000+ creators · average 300 SAR per video · no subscription
Figures as of 19 October 2026 · a creator can be in more than one industryPick industry, city and platform together: Creator directory →Short guides from writing a brief to reading a price, from Spark Ads to change requests. The numbers come from the platform's own data.
PopularPick the template, write the first 3 seconds, leave out phone numbers and emails. This is how you write the brief a creator reads in the invite and says I'm in to.
Each one explains a step you'll meet in the dashboard.
A real face explaining a product on their own phone.
Videos, price, delivery time, and followers and engagement from the connected account.
Template, the first 3 seconds, what not to write.
There's no cap on change requests; the money stays in the pool until you approve.

Saudi shoppers often watch TikTok, Reels, and Snapchat on mute. Learn how to brief UGC so the product, proof, and offer stay clear without sound.
21 September 2026 · 8 min read



User-generated content: a video where a real person explains a product on their own phone, in their own words. The brand uses it in ads.
DetailsThe first seconds of a video. This is where the viewer decides whether to stop scrolling.
DetailsBoosting the creator's own TikTok post as an ad. The creator gives the brand an authorization code.
DetailsThe part of the screen the platform's interface doesn't cover. Text and the product go here.
DetailsThe shared board in an order: references, notes and images. The brand and the creator fill it in and approve it together.
DetailsWhere the payment waits until the video is approved. The unused part returns to the wallet.
DetailsA creator's answer to a campaign invite: they pick their price within the range and become a candidate. If they don't want it, they pass with no penalty.
DetailsThe wizard has 3 steps: what you want, who and budget, preview and pay. The template prepares the brief text and a suggested budget; if you switch templates, what you wrote stays. The budget starts at about 181 SAR for 1 video.
You write everything: the product, what the video says, sample videos.
Product name and page; how the product reaches the creator: "I will ship it" or "No shipping needed".
Should the box be opened on camera for the first time? What must be visible?
Shipping requiredAddress, visiting days and hours, what you offer the creator.
Only creators in that city get invitedApp Store, Google Play or web; the feature to show; the screen: face and screen, screen only, or phone in hand.
No account details in the briefReal numbers from completed orders and reviews.
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Account, payment and wallet, campaigns: step-by-step answers. You can also message the team on WhatsApp.
The account is free. No subscription; you only pay for the videos you order.