When to open a campaign instead of single orders

For brands1 min read

A campaign is for many videos with the same brief. Matching creators are invited for you, say I'm in at a price within your range, and you choose who makes the videos.

On this page
In short
  • Single orders: you pick the creator and agree in chat.
  • Campaign: you write the brief once and choose from creators who said I'm in.
  • The budget waits in the pool; what you don't use comes back to your wallet.

Single orders or a campaign

Single ordersCampaign
Best forOne or a few videosMany videos with one brief
Who finds the creatorsYouInvites go to matching creators
PriceEach creator's offerEach creator picks a price within your range
PaymentPer order, when you acceptThe budget goes to the pool when you publish

How a campaign works

  1. 1You write the brief from a template and set a budget range per creator. See creating a campaign.
  2. 2Invites go out in waves to creators who match. See how invites go out.
  3. 3Creators say I'm in at a price within your range, with a short note.
  4. 4You choose. You can message candidates first. See choosing creators.
  5. 5Orders open and you follow them on the production board: shipping, deliveries and approvals. See the production board.

When a single order is better

  • You already know which creator you want.
  • You need one video quickly.
  • Every video needs a different brief.