Don't miss the season: send the brief three weeks ahead.
The sales days of the next 12 months, the publish target and the latest date for the brief. Dates are estimates; religious days can shift with the moon sighting.
Running late? In a direct order, the average delivery time creators set is 3 days.
Browse creatorsWhy three weeks? A buffer for selection, shipping, the p75 of 8 days from order to delivery, and change requests.
Sales days all year, with the brief deadline.
The publish target is a week before the season, and the brief is due three weeks before publishing at the latest. For Eid, the target is the last 10 days, when gift shopping starts. Dates are estimates.
| Season | Date (estimated) | Publish target | Latest for the brief | Suggested categories | Page |
|---|---|---|---|---|---|
| White Friday | 27 November 2026 | 20 November 2026 | 30 October 2026 | Electronics, Fashion | Plan |
| Ramadan | ~8 February – 9 March 2027 | 1 February 2027 | 11 January 2027 | Food & drink, Gifts | Plan |
| Founding Day | 22 February 2027 | 15 February 2027 | 25 January 2027 | Fashion, Gifts | Plan |
| Eid al-Fitr | ~10 March 2027 | 28 February 2027 as the last 10 days begin | 7 February 2027 | Gifts, Beauty, Fashion | On the Ramadan page |
| Eid al-Adha | ~16 May 2027 | 9 May 2027 | 18 April 2027 | Food & drink, Gifts | — |
| Back to school | August 2027 | 1 August 2027 | 11 July 2027 | Electronics, Fashion | — |
| National Day | 23 September 2027 | 16 September 2027 | 26 August 2027 | Fashion, Food & drink | — |
| Payday | The 27th of every month | The 20th of the month | End of the previous month | All | — |
Suggested categories are the team's suggestion; order data isn't split by season. Season pages are live for the next three seasons; the others open when their turn comes.








