Home Seasons White Friday
Season · dates vary by store

White Friday 2026: have your videos ready by 20 November.

White Friday falls on 27 November. Send the brief by 30 October, approve by 19 November, and test your ads in the last week.

4.8 · 1,000+ reviewsAverage first reply 4 hoursMoney waits in the pool until you approve
Today, 21 October 2026
5weeks until White Friday
TodayWhite Friday
Best time for the briefLatest for the briefAd test
White Friday27 November 2026
Videos ready20 November 2026
Ad test20–26 November 2026
Best time for the brief20–26 October 2026
Latest for the brief30 October 2026

Each store sets its own White Friday dates; plan backwards from yours.

Gadget deal
Ibrahim 250 SAR · 3 days
Countdown plan

Plan backwards from White Friday.

Durations come from real orders on the platform. The gaps are a buffer for shipping, changes and the busy season.

StageTestWhite Friday
Stage
OctoberNovember
1Write the brief, publish the campaignYour first campaign goes through a team review, with a 12-hour target.
20–30 Oct
2Invites, "I'm in", selectionInvites go out in waves; during selection you get reminders 24 and 6 hours before the end.
24 Oct – 3 Nov
3Shipping, "Product arrived"Delivery time starts when the product reaches the creator.
31 Oct – 7 Nov
4Filming and deliveryFrom order to delivery: average 5 days, p75 8 days.
4–13 Nov
5Changes and approvalNo cap on changes; when you approve, the money goes to the creator.
10–19 Nov
6Ad testTry the hooks and Spark Ads codes.
20–26 Nov
7White Friday27 November 2026 and the weekend after it.
27 Nov · White Friday
12hourstarget for the team review of your first campaign
3daysaverage delivery time the creator sets
5daysaverage from order to deliveryp75 8 days · 200+ orders
Running late?Past 30 October? Order directly from a creator's profile: the average delivery time creators set is 3 days, so a direct order can still make 20 November.
What to film?

Four topics for White Friday, with hundreds of creators in each.

For each topic: the category's creator count, average price and first reply time.

Electronics
Deal of the day
1,800+creators
Average 300 SAR · first reply 4 h
Idea

The gadget out of the box, with the old price and the new one on screen.

How to order

Unboxing template + Extra hook service

Electronics creators
Fashion
Cart haul
2,000+creators
Average 350 SAR · first reply 3 h
Idea

Three pieces from the sale, tried on one after another.

How to order

Product showcase template

Fashion creators
Beauty
Gift sets
3,700+creators
Average 300 SAR · first reply 3 h
Idea

A gift set opened and tried, with the code on screen.

How to order

Unboxing template + Appearing on camera service

Beauty creators
Home & garden
Home upgrade
1,200+creators
Average 300 SAR · first reply 4 h
Idea

Before and after: one corner of the house, one product.

How to order

Product showcase template + Extra voiceover service

Home & garden creators
Ramadan starts around 8 February.

Right after White Friday, the Ramadan brief window opens: the best time is 1–15 December.

Ramadan plan

Creator counts come from the interests creators picked; a creator can be in more than one category. Bars are relative to the largest category (Beauty). Source: PushBrands platform data, 19 October 2026.

Creators

Look at creators in the White Friday categories now.

All creators
Apps
Ibrahim
Riyadh · Male
AppsTikTok
15K followers4.8 (17)
250 SAR
Delivers in 3 days
Fashion
Abeer
Riyadh · Female
FashionInstagram
64K followers4.8 (31)
500 SAR
Delivers in 3 days
Beauty
Hawazin
Riyadh · Female
TikTokSnapchatVoiceover
48K followers4.9 (38)
350 SAR
Delivers in 3 days
Home
Ghaida
Makkah · Female
HomeTikTok
26K followers4.9 (14)
300 SAR
Delivers in 3 days
Add to favorites: we'll let you know when the creator goes on sale. 5,000+ creators · 300+ on sale right now
Season risk

Don't message one by one; open a campaign.

Write your terms once; matching creators get invited, say "I'm in" and you choose.

  • Invites in waves. Creators who match your terms and budget range get invited, say "I'm in" and pick their net price within the range.
  • Selection time. You get reminders 24 and 6 hours before it ends; you can extend it once by 24 hours. If time runs out, it fills with the recommended creators.
  • A backup if someone steps back. If a creator steps back before the product ships, the offer goes to a backup candidate: 12 hours, up to 3 offers. The money stays in the pool.
  • No invites at night. Invites and reminders aren't sent between 23:00 and 09:00 Riyadh time; a campaign you publish at night sends its invites in the morning.
Sample brief

The White Friday deal brief is ready: copy it, add your product.

You write the product, the message and the hook ideas; the template fills in the rest. Audience and budget come in steps two and three.

If you write a phone number or email in the brief, the campaign goes to team review. Put the product page link in its own field.
From real orders

This is how brands described delivery.

4.8
1,000+ reviews900+ are 5 stars
Only from completed orders

ابدعت، شكرا لك وباذن الله بداية الخير بيننا، وشكرا لك على سرعة الانجاز والتعاون والانفتاح على الافكار وتطويرها وتحسينها

“Brilliant, thank you; hopefully the start of more work together. Thanks for the speed, the cooperation and being open to developing and improving ideas.”

Verified order on the platform5/5

ممتازة واحترافية عالية

“Excellent and highly professional.”

Verified order on the platform5/5

رائع جدًا، واسلوب جميل

“Really great, with a lovely style.”

Verified order on the platform5/5
FAQ

Questions about the White Friday plan

Can't find your answer? Message the team on WhatsApp or read the step-by-step guides in the Help center.

Is it too late for White Friday?

Not if you move now. A campaign published by 30 October still makes the 20 November target. After that, order directly from a creator's profile; the average delivery time creators set is 3 days.

Do creators raise prices around White Friday?

The creator sets the price and can change it. In a campaign you set the range; creators whose normal price is outside it aren't invited. The price of the creator you pick is fixed in the order.

Can the discount code go in the video?

Yes. Write it in the promo code field of the brief; the creator says the code in the video.

What if a creator steps back at the last minute?

A creator can step back before the product ships. The money stays in the pool and the offer goes to a backup candidate: 12 hours, up to 3 offers.

What happens to my money if I cancel the campaign?

If work hasn't started, the creator gets 10% of the order and the rest returns to your wallet; once production starts, the order is paid in full. Money for spots you don't fill returns to your wallet.

When should I ship the product?

As soon as you pick the creator and their address opens in the order. Delivery time starts when the product arrives; for the 20 November target, ship by 7 November at the latest.

5 weeks until White Friday. Publish the campaign this week.

The account is free. No subscription; the money waits in the pool and goes to the creator when you approve.