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Glossary · 21 terms

The words you'll see on PushBrands, one sentence each.

From the brief to the pool: what each term means and where it shows up when you order a video.

Video and ads

UGC

User-generated content: a video where a real person explains a product on their own phone, in their own words. The brand uses it in ads.

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Hook

The first seconds of a video. This is where the viewer decides whether to stop scrolling.

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CTA

The single call to action at the end of the video, such as "On our site now".

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Spark Ads

Popular

Boosting the creator's own TikTok post as an ad. The creator gives the brand an authorization code.

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Safe area

The part of the screen the platform's interface doesn't cover. Text and the product go here.

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Product showcase

The creator shows how your product looks and works, in their own words.

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Unboxing

A video of the box being opened on camera for the first time.

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Voiceover

The creator's voice over the footage, without appearing on camera.

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Ordering

Brief

Popular

What the creator needs to film: the product, the message, the must-haves and the don'ts. In a campaign you write it once for every creator.

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Direct order

Ordering from one creator you picked: you chat, get an offer and pay a single total.

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Offer

The creator's proposal in chat: services, quantity, delivery date and one total. You accept it and pay.

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Moodboard

The shared board in an order: references, notes and images. The brand and the creator fill it in and approve it together.

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Delivery time

The days a creator sets on their profile to film once they have the product.

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Public profile

A creator's own page at pushbrands.app/@name, with their videos, prices and reviews.

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Money and trust

Pool

Where the payment waits until the video is approved. The unused part returns to the wallet.

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Wallet

Your PushBrands balance. Top it up by card and pay orders from it; unused campaign money comes back here.

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Change request

Asking the creator for a new version after delivery. There's no cap; if you can't agree, the PushBrands team steps in.

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Campaigns

Campaign

One brief for 4 or more creators with a budget range. Matching creators say I'm in and you choose.

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Wave

Campaign invites going out in parts rather than all at once, until the shortlist fills.

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I'm in

A creator's answer to a campaign invite: they pick their price within the range and become a candidate. If they don't want it, they pass with no penalty.

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Shortlist

The creators who said I'm in to your campaign, with their videos, price and rating side by side.

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Ready to write your first brief?

The guide walks you through it in ten minutes, with a template you can copy.