Creating a campaign: template, budget and sample videos
The campaign wizard has three steps: what you want, who and budget, then preview and pay. A live estimate shows how many creators your settings reach before you publish.
On this page
- Start blank or from a template: product showcase, unboxing, venue visit or app showcase.
- Set a minimum and maximum price per creator; you see the gross amount.
- Add up to 3 sample videos that only invited creators can see.
Step 1: What you want
Choose Start blank or a template: product showcase, unboxing, venue visit or app showcase. A template fills in the blocks you need, such as the product, the venue or the app, and you edit them. Every template can also ask for extra hooks, more than one format, a call to action at the end or a promo code.
Write the brief in plain words: what the product is, what the viewer should feel or do, and anything the creator must say or avoid.
Step 2: Who and budget
- How many creators you want to choose.
- Budget per creator: a minimum and a maximum. Creators pick their price within this range, and their usual price is filled in for them.
- Who to invite: city, age and other conditions. Advanced settings are closed by default.
- Delivery date for the videos.
The live estimate uses real data: how many creators match, how many get the first wave, roughly how long the shortlist takes and what creators usually charge for this. If no creator matches, you can't publish; widen your settings.
Sample videos
Add up to 3 videos that show what you want. Pick from videos you received on PushBrands or upload from your device. Only creators with an open invite to this campaign can watch them.
Step 3: Preview and pay
Check the campaign as creators will see it, then pay. The pool holds the number of creators × your maximum price. Unused money comes back to your wallet: empty slots, and the difference when a creator picks a lower price. See how the pool works.